The key to any successful marketing strategy is reaching your key audience in the location they frequent most. When it comes to fast food marketing, millennials — a substantial 25 percent of the population — spend more money on dining out than any other age group, according to Restaurant Marketing Labs.
The average millennial shells out $174 per month on restaurant food, compared to non-millennials, who spend $153 per month. The $21 difference could easily translate into two or three more fast-food lunches per month, and a significant bottom-line boost for quick service restaurants (QSRs). How can you take advantage of mobile marketing offerings at your OSR?