If you're a small business taking a DIY approach to your digital presence, Google Analytics is your best friend. Not only is using Google Analytics straightforward, but it offers basic metrics and insights that give shape to your digital success.
For resource-limited organizations, the biggest advantage is its cost. For basic users, Google Analytics is completely free. As your company grows, however, consider investing in Google Analytics Premium, which provides more advanced reporting features. Still, there are ways small businesses can take advantage of the standard version to make better use of this information and increase the value of this free solution. Here are three ways to make your marketing even better by making the most of Google Analytics.