It's estimated that about 200 million people use ad blockers and nearly everyone with internet access will press "skip ad" as soon as they have the chance. This is why telling your story is more important than ever. You should be what consumers want — don't get in the way of it.
Logos, slogans, and images are all effective at connecting with a target audience and leaving a lasting impression. But these assets all gain value when they are fully integrated with the brand's larger narrative.
Because of its reach, digital marketing has been especially helpful to the rise of brand storytelling. With ads and marketing content taking many forms across many channels, marketers face an ever-growing need to unify this content under the banner of a larger, consistent theme/brand. The brand's story serves as a natural solution, providing a direction for ad and campaign creation while laying the foundation for a branded experience that can grow and evolve over time.