Be In The Know Blog

Quiana Wright & Chris Finan

Recent Posts

Key Differences Between Content Marketing and Native Advertising

Posted by Quiana Wright & Chris Finan on March 2, 2016 at 1:34 PM

Though both content marketing and native advertising are useful components of an integrated marketing strategy, these two terms are often used interchangeably to describe the same thing. However, there are distinct differences between the two, and it's important that marketers understand how these concepts differ in order to use both of these tools as effectively as possible.

What Is Content Marketing?

Content marketing is defined by the Content Marketing Institute as "a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action." Content can be text, video, graphics or almost anything else that can be displayed on a screen, and it's used to reach consumers in an effort to drive organic pageviews and conversions. Content is usually hosted on a company's own website.

Read More

Topics: Native Advertising, Content Marketing

Stay Connected

Subscribe to Email Updates

Free Resources

Click here to visit our archive of free eBooks and White Papers

 

Search the Blog...... ...