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Quiana Wright

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Your Digital Presence Cheat Sheet

Posted by Quiana Wright on March 8, 2016 at 1:20 PM

In today's always-on, hyperconnected world, it is simply not enough just to have a digital presence. It requires almost no effort to just have a website and maybe a social media profile or two, but in order to really reach consumers, it is essential that you connect with them in as many ways as possible, using all of the tools at your disposal. Not sure where to start? Here's your digital presence checklist:

1. Do You Have a Responsive Website?

Google recently published a report that suggests that over two-thirds of websites are using responsive design — but Marketing Land suggests that they might be considering a skewed sample. No matter what the actual statistics are, the fact is that your business needs to be optimized for mobile. The Web is shifting more and more toward the mobile platform, and the fact is that businesses that don't adapt to this changing landscape now risk being left in the dust later.

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Topics: Responsive Design, Search Engine Optimization (SEO), Content Marketing, Local Listings Management

Local Business Listings: 3 Things Plumbing Businesses Need to Know

Posted by Quiana Wright on February 15, 2016 at 2:47 PM

Plumbing is one of those on-demand services that consumers don't really research until something goes wrong. However, the second a toilet starts leaking or a pipe starts making funny noises, they take immediate action. A study reported in Search Engine Land shows that more consumers are responding affirmatively to ads on their mobile devices and that more consumers are searching local business listings when they're on the go. Plumbers are in a particularly strong position to take advantage of this behavior, and there are some concrete ways to get consumers to call you before your competitors.

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Topics: Search Engine Optimization (SEO), Local Listings Management

How to Build a Winning SEO Strategy in 2016

Posted by Quiana Wright on January 29, 2016 at 11:49 AM

The search engine optimization game hasn't grown any easier. As major search entities like Google become smarter about how they organize search results, their methods of building SEO guidelines has become more of a strain on marketers. Search engines want to provide highly relevant results, and this means finding new measurements, metrics and tweaks that will steer current search results toward new iterations that are of greater value to users.

For consumers, this is a great thing, but it saddles marketers with more work than ever. Here are some of the top guidelines for a successful SEO strategy in 2016.

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Topics: Search Engine Optimization (SEO)

Improve Your Mobile Search Rank in 5 Easy Steps

Posted by Quiana Wright on January 20, 2016 at 1:29 PM

Google's recent announcement that mobile search accounts for more than half of search engine traffic around the world means that your website's level of "mobile-friendliness" will alter its mobile search ranking. According to reporting by Business News Daily, Google only required website owners to optimize for better viewing on smartphones and tablets prior to recent changes to their algorithm. Now, other factors, such as readability and mobile-friendly software, are being taken into consideration when it comes to ranking your site.

Knowing what that means for your website can be tricky. For a small business owner, Google's own checklist for building a mobile-search-friendly site can initially seem frustrating since some of its suggestions include costly solutions, such as building a new website from scratch or working with a developer.

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Topics: Responsive Design, Search Engine Optimization (SEO), Mobile Optimization and Advertising, Content Marketing

Content Is King, and Lead Generation Is Its Loyal Army

Posted by Quiana Wright on December 23, 2015 at 10:28 AM

It comes in many forms, works on multiple channels and builds a digital footprint better than any other marketing strategy. There's no question: On the digital marketing front, content is king.

Though content is a flexible asset that can be used to target a wide range of business goals, many organizations use it as a tool to drive lead generation. It's not unusual for content's primary goal to be generating leads — and as long as consumers keep turning to the Internet to find solutions in the form of products and services, content will be a necessary tool.

If you're looking to wield content for lead generation — or to simply upgrade your current strategy — here are a few key ways to make that happen.

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Topics: Content Marketing

Want to Be Found Online? Here's How to Dominate SERPs

Posted by Quiana Wright on December 14, 2015 at 10:26 AM

Page rank in Google's search queries is a critical component of driving organic Web traffic, but climbing those page rankings has never been harder. Competition for the space is fierce, and as Google further limits the space it's become even fiercer. By monetizing search results and increasing the number of paid ads appearing above an organic search query, the search engine giant has shrunk the available search engine results page (SERP) space. The message to brands? If you want to be found online, you'd better dominate your search engine optimization (SEO) or you'll end up paying for the exposure.

Paid search is a viable strategy, but it's best paired with organic traffic, and any unpaid search traffic only comes when brand content is performing well and elevating the brand's presence into the most prominent search ranks.

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Topics: Search Engine Optimization (SEO)

3 Overlooked Ways to Optimize SEO in the Restaurant Industry

Posted by Quiana Wright on December 7, 2015 at 10:54 AM

Getting high rankings in search results is a big goal for any business, but it’s especially helpful in the restaurant and beverage industry. Ninety-two percent of consumers surveyed have searched for a restaurant online in the last six months.

You’re likely using search engine optimization (SEO) to capture these customers; however, some businesses in the restaurant and beverage industry overlook simple SEO techniques that can attract customers.

Here are three overlooked ways to optimize SEO in the restaurant and beverage industry.

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Topics: Search Engine Optimization (SEO), Food & Beverage

Content Management: Are You Doing It Right?

Posted by Quiana Wright on November 27, 2015 at 10:56 AM

By employing a content marketing strategy, you can build your brand, improve your search engine ranking and reach current and potential customers in a meaningful way. But, you'll need to do more than just type up a few blog posts every now and then if you want to achieve real, measurable results. In order for your marketing campaign to be as successful as possible, you need to have a solid content management system in place. Here are some tips on how to manage your content in an effective and efficient manner.

Establish an Editorial Process

According to Web Marketing Today, one of the most common content marketing mistakes that companies make is not having an editorial calendar. By creating and maintaining this type of content calendar, you can visualize your editorial process and organize your content in terms of what you want to publish, when you want to publish it and how you want to promote it. You can then use this calendar to see where you can make improvements to the process. For instance, if you currently publish pieces on Tuesdays and Thursdays, but are finding that you don't have enough editing time in between, you can make the necessary adjustments to your publishing schedule. By setting up this type of calendar, you can ensure that your content production process is as streamlined and organized as possible.
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Topics: Content Marketing

4 Content Marketing Strategy Mistakes You Could Be Making

Posted by Quiana Wright on November 18, 2015 at 9:49 AM

Your content marketing strategy is most likely time-consuming. Blogs can take hours to write, and the rewards of performance seem to come at a snail's pace. Nevertheless, the Content Marketing Institute (CMI) reports that 83 percent of B2B marketers have a content strategy in place; it's clearly important regardless of the brand.

While content marketing does take time, it's normal to worry that your efforts aren't paying off. In the meantime, check to see if your business is making any of these four common mistakes.

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Topics: Content Marketing

3 Steps to Increasing Website Traffic

Posted by Quiana Wright on November 11, 2015 at 10:13 AM

When website traffic starts stagnating, sliding or slumping, it's easy for marketers to whip themselves into a frenzy. But rather than panic, there are some small and simple ways you can start increasing website traffic without having to invest a lot of time or money in a whole new campaign. Best of all, these steps may continue to boost traffic even long after you've implemented them.

1. Beef Up Your Social

Social media is a huge driver of referral traffic — AdWeek reports that Facebook now drives more traffic to digital publishers than Google does. Of course, making sure your website is SEO-friendly and that you're targeting the right people with your SEM campaigns is important, but it's just as vital to make the right moves with your social strategy. Adding more posts to your schedule and interacting with your followers and fans on a more regular basis can mean the difference between website traffic that's simply satisfactory or truly great. Encourage your audience to become more social, too. One simple way is to add prominent social sharing buttons to every blog post, coupon and page you post to social media. A unique tag at the bottom of each post further encourages sharing.

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Topics: Website Design & Development

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