It can be an exhilarating experience to get that first real breakthrough on a marketing campaign. Whether a piece of content goes viral or a social networking channel passes a certain milestone, it feels great when you can demonstrate a proven success and count it as a reliable stream of revenue. However, just because you've found one marketing strategy that works, you shouldn't put all of your eggs in one basket.
Integrated marketing campaigns can help you grow your brand's presence even further. Though it can be tempting to devote all of your energy to a singular effort that has brought your business demonstrated success, investing your time to create an integrated plan will ultimately set the stage for long-term growth. Here are three key characteristics of any strong integrated marketing campaign.