Are you trying to attract attention to your business? Though you might not immediately think that radio can augment a digital display-focused campaign, nothing could be further from the truth. You can bring your display and video marketing campaigns to the next level by using radio ads to create urgency and demand attention from consumers.
The "Window Shopping" Problem
Imagine that you own a car dealership. You promote your dealership through various active digital advertising campaigns that showcases new and used vehicles for sale. Your Web statistics look quite healthy, but your sales are not backing up your marketing efforts. How is this possible?