Google's launch of the Google My Business (GMB) API last year reiterated how important local search is to its algorithms, and it gave businesses a new way to organize and present their brands and locations on Google search and Google Maps. Take a look at what it can do for your SEO strategy.
Greater Importance on Local SEO
These days, a directory listing is much more than an address and phone number — it helps you to increase your overall visibility. You can provide maps, directions, opening hours, business descriptions, website and social links, ratings and reviews that allow consumers to engage with your business. According to Mashable, Google is used for more than 100 billion searches each month, and more than half of those searches are performed on mobile devices. GMB's API's emphasis on local directory listings can help get your GMB listing rank even higher in mobile search than your own website's listing. For local businesses, appearing on a Google map is key, especially on mobile, as it gives the user immediate access to all the information they need — and it's all easily loaded into Google Maps or a GPS app. Adding this to your overall SEO strategy will go a long way toward building awareness and increasing your visibility.