Digital marketing is now one of the most essential tools in marketer's lives. The marvel of its size is increasing every day as more marketers realize the importance of digital within their marketing plans. eMarketer’s recent report on US ad spending revealed the numbers that back what most marketers already know: digital marketing are on the rise. In fact, 54% of all advertising in the US is allocated to digital marketing services.
There are many digital marketing tools used today, and voice search is one of the hottest trends. According to eMarketer, 91.0 million people, or 27.6% of the US population, will use a voice assistant via any device at least once per month in 2018.
Below are the top ways through which voice search can impact your digital marketing this year.