If you spend the majority of your waking hours glued to your phone, tablet or a barrage of other screens viewing or streaming content, you're not alone. US adults now spend more than 12 hours per day consuming media, according to eMarketer. From plane rides to waiting rooms — and even trips to the bathroom — having easy, instant and mobile access to media means you always have a way to pass the time.
But how exactly are adults spending that many hours on media consumption? And what does this mean for marketers? Here's what you need to know: