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Joe Weir

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Video Advertising Trends: Understanding Video Consumption Habits

Posted by Joe Weir on July 10, 2018 at 2:02 PM

Online video has exploded in the past few years. In fact, the Wall Street Journal reported that viewers are now watching more than 1 billion hours of video per day on YouTube alone. As video continues to grow in popularity, businesses are finding success by using the medium to connect with audiences, grow brand recognition and drive conversions.

In the first part of this series, we shared a few facts about video trends and why brands can't afford to ignore video advertising when connecting with their audiences. Now, we'll delve deeper into video consumption habits and what they mean for you.

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Topics: Video Advertising

Video Advertising Trends: 4 Facts About Video Consumption That Brands Can't Ignore

Posted by Joe Weir on June 7, 2018 at 1:46 PM

There's no denying that video is one of the most powerful types of content brands can create. Not only does video provide the opportunity to share a large amount of information quickly and efficiently, it can also evoke an emotional response and help forge a stronger connection with the audience. 

Numbers don't lie. Online video consumption is at an all-time high, and given the prevalence of streaming services and mobile devices that play video, it isn't likely to slow down anytime soon.

Over the next several weeks, we're going to share more about how to engage your audience using video. If you're not convinced it's worth the investment, check out these four data-backed facts about video consumption.

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Topics: Video Advertising

3 Mobile Video Trends for Advertisers to Follow This Year

Posted by Joe Weir on March 13, 2018 at 11:18 AM

For much of the past decade, advertisers have hailed video as the go-to content format for high engagement. But huge gains in ROI have recently sent mobile video trends skyrocketing, making a strong, numbers-driven argument in favor of creating more branded video.

According to an AdColony report, video advertising now accounts for one-third of all mobile revenue for advertisers. This video is being delivered in a wide range of formats, including interstitial and pre-roll video ads, with rewarded video ads leading the pack in terms of ROI.

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Topics: Video Advertising

The Most Effective Advertising with Display Ads

Posted by Joe Weir on February 9, 2018 at 1:54 PM

Online advertisers have no shortage of options for purchasing ad space online — and those options increasingly feature programmatic inventories serving virtually every type of ad you could want.

According to eMarketer, four of every five display advertising dollars were spent on programmatic inventories in 2017, and it's quickly taking over other types of advertising, too. Adobe Digital Insights reported that programmatic's share of TV advertising, for example, is projected to soon rise from 28 percent to 39 percent in both the U.S. and the U.K.

Options are great, but only if you understand where the most effective advertising can be found. Programmatic ad buying is a much-needed product to serve the ad world, but it isn't always better than direct ad buying. Advertisers need to understand how to choose one over the other in any given situation.

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Topics: Premium Display and Banner Ads, Digital Marketing Strategy

The Future of Online Video Trends (and How to Keep Up)

Posted by Joe Weir on January 12, 2018 at 11:56 AM

It's been nearly 13 years since the first video was uploaded to YouTube, and since then, the platform has amassed more than a billion users. From social feeds to online streaming networks, video content is everywhere — and yet audiences' appetites only seem to grow. Massive global brands and small businesses alike are looking for ways to capitalize on online video trends.

There's just one problem: Since online video trends are constantly changing and growing in complexity, knowing where to invest your marketing budget and how to maximize your success can be challenging — especially for smaller companies with fewer resources.

To help, we took a look at the future of video marketing and compiled a few tips on how you can keep up.

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Topics: Video Advertising

New Media Consumption Habits: What Marketers Need to Know

Posted by Joe Weir on May 30, 2017 at 10:12 AM

If you spend the majority of your waking hours glued to your phone, tablet or a barrage of other screens viewing or streaming content, you're not alone. US adults now spend more than 12 hours per day consuming media, according to eMarketer. From plane rides to waiting rooms — and even trips to the bathroom — having easy, instant and mobile access to media means you always have a way to pass the time.

But how exactly are adults spending that many hours on media consumption? And what does this mean for marketers? Here's what you need to know:

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Topics: Digital Marketing Strategy

Local Digital Authenticity: How Your Business Can Do It Better

Posted by Joe Weir on April 17, 2017 at 9:24 AM

While it's important to have a quality product and make smart financial decisions, a big mistake local digital companies make is thinking perception doesn't matter. In today's world, it's important for consumers to feel like they can trust your business, especially when you're a small or medium-sized business (SMB) serving a local community. This is where brand authenticity comes into play.

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Topics: Digital Marketing Strategy

3 Tips to Measure Offline Marketing With Online Tools

Posted by Joe Weir on March 7, 2017 at 9:51 AM

Though online marketing gets the lion's share of advertising dollars, if your company is still placing ads in newspapers, airing commercials on TV or radio, or even doing physical community outreach, you may wonder if there's a way to track offline promotions the same way you can with online. While it's true there's no central hub to track every person who converts as a result of offline marketing, there are ways to measure trends using tools you already have to see if offline marketing is having a noticeable effect on your business' bottom line.

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Topics: Integrated Marketing

Native and Programmatic Advertising: The Perfect Marketing Melody?

Posted by Joe Weir on February 10, 2017 at 1:43 PM

Programmatic advertising allows marketers to identify and reach consumers more likely to have an interest in their brand. It has been in use for years as a way for marketers to get their messages noticed and found around products, services, and other promotions. Tuning it with native advertising can make beautiful music for your company. Here's why marketing conductors should pay attention.

Why Going Native Could Strike a Chord with Your Business

As Marketing Land reports, a study from Facebook and IHS shows that native in-stream ads will account for 63.2 percent of all mobile display advertising by 2020. Native advertising has become a highly effective and engaging ad format. It can typically be more expensive than other ad types since it needs to be custom-created for effective content integration. Adding programmatic is a simple execution creating an ideal multi-channel campaign that helps convert audiences toward your brand message.

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Topics: Reach Extension and Targeting, Native Advertising

How OTT Advertising Can Reach Cord-cutters

Posted by Joe Weir on January 27, 2017 at 10:04 AM

Over-the-top (OTT) advertising is used for the delivery of film and TV content via the internet that's available to all users and doesn't require a subscription to cable service. In recent years, OTT services have seen large growth thanks to the popularity of streaming providers, while traditional cable subscriptions have been on the decline.

This change in consumer behavior has some interesting implications for marketers looking to harness the power of OTT advertising to reach so-called "cord-cutters" who have abandoned the traditional cable model and are increasingly looking to this type of service to get their media content.

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Topics: Video Advertising

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