Online video has exploded in the past few years. In fact, the Wall Street Journal reported that viewers are now watching more than 1 billion hours of video per day on YouTube alone. As video continues to grow in popularity, businesses are finding success by using the medium to connect with audiences, grow brand recognition and drive conversions.
In the first part of this series, we shared a few facts about video trends and why brands can't afford to ignore video advertising when connecting with their audiences. Now, we'll delve deeper into video consumption habits and what they mean for you.