Several years ago, Google launched its Premier SMB Partner program as an opportunity for small and medium sized businesses to gain better online resources through the search engine giant. Becoming a Premier SMB Partner is no easy feat: the company outlines a number of mandatory qualifications each business must meet in order to join the SMB Partner program. At the top of this list is greater transparency, which allows Google to vet each incoming partner and take an inside look at its operations.
Understandably, Google doesn't want to partner with companies that aren't well-run. The company also doesn't want to refer online consumers to businesses where they may have a bad experience. In order to create incentive for those businesses, Google has outlined a number of valuable services brands can enjoy by becoming a member. This reciprocal relationship is why Cox Media Group became a partner in the program back in 2012.
"The Google AdWords Premier SMB Partner program was created to help small- and medium-sized businesses who don't have the time or resources to manage their advertising campaigns," says Ben Wood, head of Google's Americas channel sales partnerships. "Our PSP partners like Cox Media Group offer expertise, experience, and end-to-end customer service so business owners can focus on running their businesses."