Whether you're wondering how to create a Facebook business page or simply want to increase the engagement of an existing page, investing time and effort into this social network is a wise decision. Regardless of age, location or behaviors, one thing is for certain: your audience is on Facebook.
As of March 2017, the social media giant had nearly 2 billion monthly active users, according to Facebook. To put that in perspective, that's more than one-quarter of Earth's population. But with so many people on Facebook — and so many businesses using the network to attract and engage potential customers — how can you make sure you're getting noticed?