Today's marketing industry is filled with prominent female leaders, whether they're conference keynote speakers, chief marketing officers or digital marketing managers. It's easy to look around and forget that this equal footing didn't always exist.
Women in marketing had to fight an uphill battle to reach the positions of power they enjoy today. As the marketing world has been transformed by new innovations in recent decades, it has also been infused with strong leadership and expertise from women who are getting the opportunities they deserve. There's more work to be done to create a truly equitable professional environment, but the progress made in recent years is encouraging for the future of the marketing industry.