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Emily Proctor

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3 Native Advertising Rules You Should Never Break

Posted by Emily Proctor on February 23, 2018 at 2:07 PM

Native advertising is a highly effective tactic that gives an ad the same tone and appearance as other content within a publication. You've probably seen native ads in the form of a sponsored article written to emulate editorial content or a display ad nestled among recommended content at the end of a blog post.

But while native ads give small businesses a huge opportunity to promote their products or services (while earning potentially massive brand recognition), failing to follow native advertising rules can land your brand in hot water — both with your customers and the Federal Trade Commission (FTC).

Despite the risk, a whopping 37 percent of publishers are not native-compliant, according to MediaRadar. To meet your marketing goals without incurring hefty fines or losing customer trust, here are three things you should always do:

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Topics: Native Advertising

3 Reasons to Run a Native Advertising Campaign for Your SMB

Posted by Emily Proctor on July 31, 2017 at 10:36 AM

Native advertising has been around for years, and it exploded in popularity when social networks like Facebook began offering marketing channels that were well-suited to native content.

But the growing trend of native ads among small- and medium-sized businesses is the result of an entirely different force. According to The Wall Street Journal, native ads are gaining more prominence on programmatic ad exchanges and their share of overall ad volume is growing. Even though banners remain the dominant form of advertising sold through these exchanges, the increased role of native advertising has made it more accessible to SMBs.

That said, it remains uncharted territory for small business owners who are leery of spending their precious marketing dollars on unproven methods. But there are at least three solid reasons why every SMB should be thinking about launching their own native ad campaign.

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Topics: Native Advertising

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