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Codee Fuquay

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Is Your Value Proposition Working For You?

Posted by Codee Fuquay on September 13, 2017 at 1:54 PM

From a Marketing 101 class to the boardroom of a multi-billion dollar organization, business-minded individuals at every level know a value proposition can make or break a company's digital success.

If that sounds dramatic, remember that this simple message is your single best bet for convincing your audience to take the next step. Done well, a value proposition can help retain loyal customers; done poorly, it can stifle growth.

Many companies fail to display any values at all online. Peep Laja, founder of CXL, noted that a poor (or missing) value statement is one of the most common shortcomings of business websites.

If you have yet to share yours, you're not alone. This article will explore how to create and test your value proposition.

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Topics: Digital Marketing Strategy

How Your Travel Marketing Strategies Can Touch the Entire Customer Journey

Posted by Codee Fuquay on June 19, 2017 at 11:03 AM

Traveler purchases are big decisions involving an unknown number of questions. Where to go, what to do. Where to eat, where to stay and where to play.

Travel marketers have their work cut out for them. When it comes to travel marketing, the journey can be long, winding and unpredictable. It's a highly competitive space, with travel brands jockeying for position to land the business of customers faced with no shortage of attractive options.

Travel brands can't just set up shop and wait for the customer bookings to roll in. They have to hustle to get noticed, and this means building a marketing strategy that targets the entire customer journey. Where the travel industry is concerned, this customer journey has some unique wrinkles to be accounted for. Here are some tips for brands to get prime positioning at every point in the customer journey.

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Topics: Digital Marketing Strategy

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