Traveler purchases are big decisions involving an unknown number of questions. Where to go, what to do. Where to eat, where to stay and where to play.
Travel marketers have their work cut out for them. When it comes to travel marketing, the journey can be long, winding and unpredictable. It's a highly competitive space, with travel brands jockeying for position to land the business of customers faced with no shortage of attractive options.
Travel brands can't just set up shop and wait for the customer bookings to roll in. They have to hustle to get noticed, and this means building a marketing strategy that targets the entire customer journey. Where the travel industry is concerned, this customer journey has some unique wrinkles to be accounted for. Here are some tips for brands to get prime positioning at every point in the customer journey.