Opening a quick-service restaurant (QSR) can be a lucrative business venture. The quick-service industry led the growth of overall restaurant spending in Q1 of 2018, which increased 6.6 percent, according to First Data. But, building a customer base from scratch can feel like an uphill battle. Whether you're just now taking ownership of an existing QSR or your restaurant is entirely new, it's necessary to focus your marketing efforts on establishing a brand image and attracting new customers.
Here are three marketing strategies that you can use to achieve these objectives.