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Codee Fuquay

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Marketing to Nontraditional Students: What You Need to Know

Posted by Codee Fuquay on January 19, 2018 at 3:05 PM

When you hear the term "college student," what comes to mind? If you're imagining someone in their late teens or early 20s who lives on campus, depends financially on their parents and attends classes full time, you're only partially correct. Over the past decade, the number of nontraditional students has grown exponentially and continues to change the face of universities across the country.

But what exactly classifies a student as nontraditional? The National Center for Education Statistics (NCES) categorizes a nontraditional student as someone who has at least one of the following characteristics:

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Topics: Digital Marketing Strategy, Higher Education

Building a Brand on a Budget: 3 Tips to Keep in Mind

Posted by Codee Fuquay on November 27, 2017 at 1:46 PM

Most small and medium-sized businesses are familiar with the value of building a brand. Getting to know customers and making connections with the surrounding community can go a long way toward ensuring long-term success — no matter the industry.

While some business owners may have success pouring tons of capital into a multi-faceted brand building campaign, such an expenditure is not always possible, especially if you've recently opened a new business. If you're building a brand on a budget, here are three quick tips to help you get started.

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Topics: Digital Marketing Strategy

Is Your Value Proposition Working For You?

Posted by Codee Fuquay on September 13, 2017 at 1:54 PM

From a Marketing 101 class to the boardroom of a multi-billion dollar organization, business-minded individuals at every level know a value proposition can make or break a company's digital success.

If that sounds dramatic, remember that this simple message is your single best bet for convincing your audience to take the next step. Done well, a value proposition can help retain loyal customers; done poorly, it can stifle growth.

Many companies fail to display any values at all online. Peep Laja, founder of CXL, noted that a poor (or missing) value statement is one of the most common shortcomings of business websites.

If you have yet to share yours, you're not alone. This article will explore how to create and test your value proposition.

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Topics: Digital Marketing Strategy

How Your Travel Marketing Strategies Can Touch the Entire Customer Journey

Posted by Codee Fuquay on June 19, 2017 at 11:03 AM

Traveler purchases are big decisions involving an unknown number of questions. Where to go, what to do. Where to eat, where to stay and where to play.

Travel marketers have their work cut out for them. When it comes to travel marketing, the journey can be long, winding and unpredictable. It's a highly competitive space, with travel brands jockeying for position to land the business of customers faced with no shortage of attractive options.

Travel brands can't just set up shop and wait for the customer bookings to roll in. They have to hustle to get noticed, and this means building a marketing strategy that targets the entire customer journey. Where the travel industry is concerned, this customer journey has some unique wrinkles to be accounted for. Here are some tips for brands to get prime positioning at every point in the customer journey.

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Topics: Digital Marketing Strategy

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