Everyone from late-night television hosts to your aging relatives thinks they have the millennial generation figured out — and that's the problem. These generational stereotypes may be good for a laugh, but they do a disservice to brands seeking to reach customers in this age bracket.
The huge population of millennial parents is a good indication of this problem. According to research from Barkley, 40 percent of millennials are already parents. In many cases, this group of millennials has little in common with the stereotypes associated with young customers. So how can brands market to millennial parents in a way that resonates with them?