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Carlye Creel

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Rethink Your Back-to-School Marketing Strategy

Posted by Carlye Creel on July 17, 2017 at 10:03 AM

If your back-to-school marketing strategy launches in late summer and wraps up after the first bell rings, it's time to re-think your approach. Take a moment to embrace a wider view of students. Sure, there's the elementary through high school population, but what about traditional and non-traditional college students or graduate school? Students attending schools that are in-service year-round is something to consider, as well. Marketing campaigns running from July through August are often too narrow in focus to include everyone who's heading to classes. Here's what to do.

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Topics: Digital Marketing Strategy, Retail

Legal Consumers Search Online [INFOGRAPHIC]

Posted by Carlye Creel on May 24, 2017 at 10:18 AM

The way legal consumers go about searching for necessary services is constantly changing. Research shows that offline sources for attorney referral are dropping while online sources are rising at a steady rate. As legal consumers search online, traditional marketing strategies alone are simply no longer going to cut it.

According to Findlaw's whitepaper, Your Next Client Wants to Hire You Now, more than 60% of consumers use some form of mobile device to conduct attorney searches. So what does this all mean? There is so much opportunity for attorneys to target  legal consumers online.

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Topics: Digital Marketing Strategy

Higher Education Marketing: 3 Tips to Reach Prospective Students

Posted by Carlye Creel on April 24, 2017 at 11:18 AM

The world of higher education is filled with competition, not just among students hoping to gain admission, but among schools that want to be the first to attract the best and brightest to their campuses. Public, private and even for-profit schools are vying for attention from potential students, and have increased advertising budgets and education marketing departments to attract students.

This is actually a relatively new trend, as nonprofit colleges and universities previously only spent approximately 2 percent of their tuition revenue on recruitment, according to Inside Higher Ed. However, now that these higher education institutions are spending more than ever, let's look at some of the marketing trends currently used to attract prospective students.

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Topics: Digital Marketing Strategy

5 Spring Marketing Ideas to Launch Your Business Forward

Posted by Carlye Creel on March 17, 2017 at 11:32 AM

The arrival of spring has an obvious impact on the mental state of consumers. Sunset moves to later in the day, ice begins to melt and snow gives way to green grass and flowers. You'll see people walking down the street wearing shorts before it's warm, and sitting outside at restaurants while still wearing jackets.

Spring has an effect on people, and businesses are smart to consider spring marketing ideas that capitalize on these changing behaviors. With consumers eager to get out of winter and move on to brighter days, brands have a chance to win new business by feeding into that spring mania, giving consumers the experience they're craving. Here are five ideas to get going:

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Topics: Digital Marketing Strategy

Lead Scoring 101: How to Calculate Every Lead's Value

Posted by Carlye Creel on March 3, 2017 at 10:12 AM

Too many leads is a good problem to have. But when businesses start generating leads faster than they process them, they need a game plan for managing and prioritizing those opportunities. In other words, it's necessary to have a method of lead scoring to identify the prospects that will most likely turn into conversions.

Most small businesses can employ a lead scoring method to direct their sales teams, even on a limited budget and resources. Just understand where your most valuable audience lies, what data can predict a sale and how much you can invest into the analytics side of this strategy.

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Topics: Digital Marketing Strategy

More Than Skin Deep: Visual Content Improves Your Bottom Line

Posted by Carlye Creel on February 2, 2017 at 2:08 PM

Visual content is good for business. In fact, imagery is so powerful that just seconds of watching a video will increase purchase intent in 44 percent of viewers, according to a Facebook study. Additionally, Facebook posts with photos get 120 percent more engagement than text-only social media posts, a report from Ragan explained. Why are these things true? And, more importantly, how can you use this information to your advantage?

First, the (Neuro) Science

Estimates dating the origin of spoken language vary, but according to a report from the University of California, Berkeley, the process began with visual demonstration approximately 1.8 million years ago. In fact, our brains are hard-wired for visual information, and visual senses are meant to be powerful.

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Topics: Digital Marketing Strategy, Video Advertising, Interactive Design & Creative

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