Thriving in the digital landscape requires rethinking traditional business avenues. In the past, finding local customers was primarily attributed to television commercials, radio, and Out-of-Home Advertising (OOH). Today, emerging digital spaces like Facebook and Google have disrupted that advertising status quo.
Consumers have a digital-first mindset. 82% of smartphone shoppers search for businesses "near them" on Google and 50% of those searches lead to a store visit the same day (28% lead to a store visit and a purchase). However, finding ways to incorporate location-based searches into your marketing portfolio isn't always easy. 33% of marketers struggle with figuring out how to use local searches to deliver a relevant message.
What digital platforms should your business have a presence on to take advantage of local searches? How do you deliver a relevant message on those platforms? And how do you manage your business information across all of those digital platforms regularly?