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Ashley Rios

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How Website Comparison Can Make for a Better First Impression

Posted by Ashley Rios on January 12, 2017 at 1:35 PM

Popular wisdom states that most people make up their minds about someone within seven seconds of meeting them. And while that might seem extremely short, studies show that when it comes to websites, first impressions come even faster. According to Inc., most consumers form a first impression of a website in just 50 milliseconds. For comparison, the literal blink of an eye ranges between 300 to 400 milliseconds, which makes this statistic even more staggering. So how can you ensure your website is making the right first impression? You may be surprised by what you learn after some simple website comparison. Taking a hard look at what others in your industry are doing (and more importantly, how much success they're generating) can help you inform your own business approach and ensure you're making the best first impression possible.

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Topics: Website Design & Development

Mobile Usage is Climbing - Stay Ahead With Mobile-Friendly Marketing

Posted by Ashley Rios on December 21, 2016 at 11:13 AM

For the last decade, marketers have been hearing all about the mobile revolution, the point at which mobile usage would overtake desktop usage as the primary way consumers access the web. And now, according to a new comScore report, the revolution is here: 65 percent of all digital media time is now on mobile devices. Desktop usage is down 12 percent compared to 2013, comprising only 35 percent of time spent online. So now that the mobile revolution has arrived, how can marketers stay ahead of the curve?

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Topics: Mobile Optimization and Advertising

How to Rank on Google: Don't Make This HUGE Mistake!

Posted by Ashley Rios on December 19, 2016 at 10:56 AM

Wondering how to rank on Google but unsure where to start? Though there are plenty of easy ways marketers can increase their rankings over time in Google's search engine results page (SERP), you could be making one big mistake that could cause your ranking to plummet: not offering a mobile or responsively designed site. In the past, having a website that was optimized for mobile was a definite plus but didn't have much of an impact on search results and ranking. However, now that we truly live in a mobile-first world, the search landscape has changed, and having a website optimized for mobile is more critical than ever. And here's why.

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Topics: Search Engine Optimization (SEO)

Mobile Search Trends to Tap Into Your Customers' Habits

Posted by Ashley Rios on December 7, 2016 at 1:04 PM

Google has just released data showing the recent shifts in mobile search trends, and these shifts have major implications for marketers. Even accounting for the fact that study participants already personally owned a computer and a mobile device, the trend is clear — more searches are happening on smartphones than on computers. Here are some key findings.

Search Has Gone Mobile

  • Some 40 percent of respondents used only their smartphones for daily Internet searches.
  • 57 percent of smartphone users use more than one type of device.

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Topics: Mobile Optimization and Advertising

5 Unsavory SEO Practices to Watch Out For

Posted by Ashley Rios on October 31, 2016 at 1:36 PM

If you're searching for an SEO vendor, it can be hard to tell the good ones from the bad. Your best line of defense is to recognize the signs of a bad vendor. Certain SEO practices can be identified during the interview process and can expose a prospective partner as a fraud. Here are five such practices to look out for.

1. A Vague, Undefined Strategy

This is where the conversation starts; a weak SEO partner will be obvious right away. Effective SEO work requires a blueprint for success — you must understand what aspects of SEO will be prioritized, what keywords will be targeted and how limited resources will be allocated. If an SEO provider can't explain this to you or insists that they don't want to give away their methods, it's time to look elsewhere. As Forbes points out, SEO isn't the work of magic — every firm is playing with the same rules.

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Topics: Search Engine Optimization (SEO)

5 SEO Tips to Improve Your Strategy

Posted by Ashley Rios on October 13, 2016 at 1:28 PM

For digital marketers, there's no moving target more perplexing than search engine optimization (SEO). Not only are the rules almost always changing, Google and other search engines don't publicize the algorithms used to organize and rank search results. With each tweak of the algorithm, marketers have to adjust their strategy to stay at the front of the pack. If you're in search of SEO tips to improve your current approach, consider these steps to shore up your SEO.

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Topics: Search Engine Optimization (SEO)

How to Attract Customers With Mobile Search

Posted by Ashley Rios on October 3, 2016 at 2:06 PM

It's no secret that consumers are increasingly tied to their mobile devices, and while some business owners may look at this trend and shake their heads, thinking that this movement toward digital spells eventual doom for their physical business, nothing could be further from the truth. In fact, data recently released by Google shows that mobile search is driving consumers to stores in physical, trackable ways. How can you make sure that your business is taking full advantage of this trend? Here's how to attract customers using mobile search:

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Topics: Mobile Optimization and Advertising, Local Listings Management

How to Amplify SEO Content for Better Digital Promotion

Posted by Ashley Rios on September 28, 2016 at 1:38 PM

Google may keep its search rank algorithm a secret, but content creators aren't in the dark about how to achieve search engine success. Today's successful SEO content isn't stuffed with keywords and saturated with links, so creators can't just cut corners and try to game the system like in years past. Content today more closely reflects the preferences and desires of online consumers searching for relevant information. Brands that want to reach these audiences have to take a sincere approach to creating content.

While this sets up content for organic success, quality isn't the only determinant of performance. Content creators must also develop strategies for prioritizing their content and amplifying it to reach a wider audience — while boosting their own SEO credentials.

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Topics: Search Engine Optimization (SEO)

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