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Ashley Rios

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What is SEO in Marketing?

Posted by Ashley Rios on June 14, 2018 at 2:08 PM

Your business website needs content, so you've shared stories about product launches, helpful tips for your readers and engaging staff bios complete with professional photos. Then, silence. The website traffic is stagnant despite updating the blog each week like your colleagues told you to do. What's going on?

Chances are your content simply isn't getting indexed by search engines, which means your customers aren't finding your hard work either. Luckily, you can change that by implementing SEO, or search engine optimization.

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Topics: Search Engine Optimization (SEO)

Google AMP: How Businesses Can Boost Their Mobile Experience

Posted by Ashley Rios on May 24, 2018 at 10:02 AM

Google Accelerated Mobile Pages (AMP) can help content creators and advertisers reduce bounce rates and increase conversions with fast-loading pages. But what is Google AMP exactly, and how can small and midsize businesses leverage the technology?

In this post, we'll give you an overview of the AMP Project and actionable tips on how you can improve your digital marketing strategy for mobile.

Prioritizing Page Speed

Page speed is just one factor on a long checklist of items digital marketers need to consider when optimizing a site for search. But it's one you shouldn't overlook — your customers' time is precious and even a few seconds can mean the difference between a bounce and a lead.

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Topics: Digital Marketing Strategy, Mobile Optimization and Advertising

3 Video SEO Tips You Should Be Using

Posted by Ashley Rios on May 8, 2018 at 10:21 AM

Video marketing has exploded in recent years, and it shows no signs of slowing down. One study by Cisco reported that by 2021, video will represent more than 80 percent of all internet traffic. According to research by Vidyard, businesses are publishing an average of 18 videos per month.

With so much video content being created, you're probably wondering how you can make your videos stand out.

To help make sure your videos reach your target audience and generate enough ROI to keep your video machine humming, we've compiled the top video SEO tips. But first, the basics:

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Topics: Search Engine Optimization (SEO), Video Advertising

Rebranding Part 2: Pinpointing Where You Should Revamp

Posted by Ashley Rios on April 12, 2018 at 2:14 PM

Rebranding a business is no small endeavor, but if you've seen the signs that it's time to rethink your design, messaging or strategy (or maybe all three), then don't put it off any longer.

In this post, the second of our rebranding series, we'll cover how to identify what parts of your brand need an overhaul based on some of the troubling metrics we covered in the first article in the series — including high bounce rates, declining engagement and a decreasing customer lifetime value.

Below, we'll discuss how these metrics correlate with different aspects of your brand and give you some ideas on what you may need to revamp:

Website Design and User Experience

A high bounce rate and poor web traffic metrics generally indicate that your website needs some work. Your site design could be to blame, and an outside opinion is the best way to determine if that's why people are turning away. Agencies can give you an expert perspective, while customer surveys can give you a firsthand impression of what your most important visitors think.

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Topics: Digital Marketing Strategy

Online Reputation Management Challenges — and How to Overcome Them

Posted by Ashley Rios on March 29, 2018 at 12:58 PM

Online reputation management is more important than ever, as research proves that reviews, testimonials and social media pages hold heavy influence over a prospect's likelihood of becoming a customer. In fact, Search Engine Land reported that 88 percent of people are as likely to trust your digital reputation as they are to trust a recommendation from a friend.

Whether they're managed by you or someone else, you'll want all facets of your digital presence to paint your company in a positive light. But realistically, that won't always be the case.

In this post, we'll discuss some of the challenges to managing your digital reputation and how you can train your team to respond promptly and appropriately. Let's start with the most common problem facing brands with a digital presence: the negative review.

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Topics: Search Engine Optimization (SEO)

How to Plan a Website Revamp for 2018

Posted by Ashley Rios on January 22, 2018 at 1:02 PM

website revampA business website is an essential asset even for small mom and pop shops. But designing, updating and managing a website can often be tedious, time-consuming work. Many resource-strapped organizations find themselves overwhelmed by the prospect of taking on a full website revamp.

However, business websites and internet technologies are changing. It wasn't long ago that mobile website optimization was at the forefront of conversations regarding website upgrades. Today's efforts to improve websites are more centered around improving the user experience — specifically through emerging technologies and tools.

Here are a few ways any business can make an effort to upgrade their website in 2018 (without starting from scratch).

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Topics: Website Design & Development

Mobile Commerce Takeover: What This Means for Marketers

Posted by Ashley Rios on December 29, 2017 at 9:32 AM

Retailers that are trying to navigate the changes brought about by mobile commerce likely have their hands full.

According to a report from eMarketer, mobile purchases are expected to account for the majority of e-commerce sales by 2021. Meanwhile, mobile sales solutions are transforming  the brick-and-mortar retail space and raising customer expectations for the kind of experience that businesses should offer.

Between the changing trends and new technology, marketers will be busy upgrading their digital strategy. Effective retail marketing will need to find a way to leverage digital channels for improved customer engagement while better understanding the way people shop in a mobile world. Here are some key trends (and changes) to keep in mind.

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Topics: Mobile Optimization and Advertising

Why Keyword Research Is Critical for SEO and Content Marketing

Posted by Ashley Rios on December 18, 2017 at 9:42 AM

One of the first things SEO professionals do when they're putting together a campaign is keyword research. This is the process of choosing and evaluating the marketability of words and phrases that consumers might use to search for a specific business — but it's not as simple as that. Search Engine Journal adds that good keyword research looks at how different demographics search across multiple devices and platforms. So, if for instance, a marketer is looking at keywords for a local plumber based in Chamblee, GA, they might research what kinds of searches different consumers in suburban Atlanta perform when they're looking for a plumber. While trying to think like your target customer is a good start (in this instance, marketers might choose keywords like "Chamblee plumber," "Chamblee clogged toilet" or even "Atlanta plumber"), there are some big reasons why you should invest the time and money in keyword research, even if you're not sure if you need to.

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Topics: Search Engine Optimization (SEO)

Build a Website User Experience That Drives More Conversions

Posted by Ashley Rios on November 3, 2017 at 11:02 AM

No matter how great a product is, a poor website user experience can be devastating to any business. Recent research from Forrester found that providing a good user experience through your business website could increase conversions by up to 400 percent — which is a hard number to ignore.

When customers need to solve a problem, they often go online. The critical first step toward capturing their attention is making sure they can find your business website, but it's just as important that your user experience convinces them to stay and convert.

Here are several simple guidelines to help you build an experience that attracts cutomers and grows your incoming revenue.

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Topics: Website Design & Development

Managing Your Online Brand Reputation: Why You Can't Wait

Posted by Ashley Rios on October 16, 2017 at 10:54 AM

Brand reputation management is often conflated with crisis management. Many small and local businesses don't consider this critical component of their online presence until there's an emergency. However, there are real benefits to taking a proactive stance when it comes to online perception of your brand. Don't wait to get a plan in place to help manage your online brand reputation.

A Positive Review Can Make a Big Impact

According to the Pew Research Center, 32 percent of Americans surveyed in 2016 said that they highly value the ability to look up online reviews of a product or service before making a purchase.

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Topics: Search Engine Optimization (SEO), Digital Marketing Strategy

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