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Ashley Rios

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What Voice Search Means for Your SEO Strategy

Posted by Ashley Rios on May 17, 2017 at 1:54 PM

Voice search is making a quick move into the lives of mainstream customers. Smartphones now come with voice-activated digital assistants, in-house technology like your TV may already have voice functionality and in-home digital assistants such as Amazon Echo and Google home are already shipping to customers around the world.

According to research from VoiceLabs, an estimated 24.5 million devices will be shipped in 2017 alone, resulting in 33 million voice-first devices currently in use. That just counts voice-first digital assistants, which means the true number of voice search touchpoints — counting smartphones and other devices — is much higher.

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Topics: Search Engine Optimization (SEO)

How the Whole Customer Journey Runs Through Search

Posted by Ashley Rios on May 10, 2017 at 1:41 PM

Remaining relevant and visible is a top objective for any search marketer, which means maintaining prime positioning where online search factors into the customer journey.

However, the role of search has changed over time. In the past, search was seen as a bottom-of-the-funnel activity, rather than something that permeates every stage of the journey. Today, we know that isn't the case. Customers depend on search at every stage leading up to the transaction, which means search strategies must be built to account for these varied stages, too. A diversified approach is required for brands to generate positive results from across the spectrum of customer search activity.

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Topics: Paid Search Engine Marketing, Search Engine Optimization (SEO)

Online Presence Management: Spring-Clean Your Reputation

Posted by Ashley Rios on April 10, 2017 at 11:05 AM

Spring is the season associated with deep cleaning and home renewal. If we credit the warmer weather and the longer days for this motivation, then perhaps it's wise to leverage these spring cleaning habits and tend to much-needed business management tasks. Online presence management requires some year-round attention, but certain tasks only need to be done once or twice a year.

If you've neglected your digital presence and it's affecting your bottom line, now is the time to audit this profile and make changes where necessary. By regularly keeping up on this maintenance, you can make your online reputation work for you, instead of against you.

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Topics: Search Engine Optimization (SEO), Content Marketing

Getting Past Gatekeepers: 4 Ways to Beat the Robots

Posted by Ashley Rios on March 24, 2017 at 1:35 PM

Getting past gatekeepers on search engines isn't easy — Google doesn't even release its algorithm for public analysis, so there's no blueprint for winning this endless optimization game.

There are dozens of metrics incorporated into these algorithms, and the ingredients are changing. Over time, the role of location expanded in these search results. Mobile search users often write queries with an implicit desire for local results, even if they don't type out that location. Google and other search engines employ metrics and strategies to quantify and qualify this location information as it relates to local businesses, according to MarTech Today.

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Topics: Search Engine Optimization (SEO)

5 Ways to Increase Conversions to Your E-commerce Site

Posted by Ashley Rios on March 6, 2017 at 2:03 PM

Any e-commerce company depends on website conversions to drive their business. When those performance figures suffer, it's likely because of problems you'll find in your website experience, maybe even on your home page.

This can torpedo your online revenues, but there's good news: Many of the barriers to better conversions are easily resolved through some simple fixes. Here are five ways to increase conversions:

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Topics: Retargeting and Remarketing, Website Design & Development

SEO for Home Services: Don't Mortgage Your Future

Posted by Ashley Rios on February 20, 2017 at 2:02 PM

Not every business has consistent customer activity throughout the calendar year. Just as a public swimming pool doesn't do much business in the winter, certain businesses know their biggest earnings opportunities only come around during certain months of the year.

For home services companies, that peak season is the summer. Consequently, successful SEO for home services requires that these companies plan their marketing schedules with this cycle in mind. Data shows that online search volume for most home services businesses begins to rise between April and May, peaks between June and July and drops sharply in September. How do small to midsize businesses plan a marketing and SEO strategy that takes this cycle into account? It all starts well before the summer business heats up.

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Topics: Search Engine Optimization (SEO), Home Services

Google's Latest Algorithm Update Makes Some Big Changes

Posted by Ashley Rios on February 8, 2017 at 10:04 AM

This past year wasn't a huge one for Google algorithm updates, as there were only two major, verified changes that occurred. However, even though the changes weren't significant, they have some big implications for the future of search engine optimization (SEO), and are definitely worth acknowledging.

Google Bets Big on Mobile

The first big algorithm update of 2016 happened in May, when Google put even more emphasis on the ever-expanding mobile market. According to Search Engine Land, Google's aim was to build on 2015's mobilegeddon update and boost up pages that either had responsive or mobile-friendly designs. Though this update doesn't punish websites without mobile versions, it does lay the groundwork for a more substantial mobile update in the future, which could arrive later this year. This why you should optimize your website for mobile now. In fact, Google even has a mobile-friendly test you can use to see where your page stands and learn about any improvements that should be made.

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Topics: Search Engine Optimization (SEO)

How Website Comparison Can Make for a Better First Impression

Posted by Ashley Rios on January 12, 2017 at 1:35 PM

Popular wisdom states that most people make up their minds about someone within seven seconds of meeting them. And while that might seem extremely short, studies show that when it comes to websites, first impressions come even faster. According to Inc., most consumers form a first impression of a website in just 50 milliseconds. For comparison, the literal blink of an eye ranges between 300 to 400 milliseconds, which makes this statistic even more staggering. So how can you ensure your website is making the right first impression? You may be surprised by what you learn after some simple website comparison. Taking a hard look at what others in your industry are doing (and more importantly, how much success they're generating) can help you inform your own business approach and ensure you're making the best first impression possible.

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Topics: Website Design & Development

Mobile Usage is Climbing - Stay Ahead With Mobile-Friendly Marketing

Posted by Ashley Rios on December 21, 2016 at 11:13 AM

For the last decade, marketers have been hearing all about the mobile revolution, the point at which mobile usage would overtake desktop usage as the primary way consumers access the web. And now, according to a new comScore report, the revolution is here: 65 percent of all digital media time is now on mobile devices. Desktop usage is down 12 percent compared to 2013, comprising only 35 percent of time spent online. So now that the mobile revolution has arrived, how can marketers stay ahead of the curve?

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Topics: Mobile Optimization and Advertising

How to Rank on Google: Don't Make This HUGE Mistake!

Posted by Ashley Rios on December 19, 2016 at 10:56 AM

Wondering how to rank on Google but unsure where to start? Though there are plenty of easy ways marketers can increase their rankings over time in Google's search engine results page (SERP), you could be making one big mistake that could cause your ranking to plummet: not offering a mobile or responsively designed site. In the past, having a website that was optimized for mobile was a definite plus but didn't have much of an impact on search results and ranking. However, now that we truly live in a mobile-first world, the search landscape has changed, and having a website optimized for mobile is more critical than ever. And here's why.

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Topics: Search Engine Optimization (SEO)

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