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Apryl Pilolli

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How Facebook Retargeting Can Take Your Campaign to the Next Level

Posted by Apryl Pilolli on May 16, 2016 at 1:40 PM

In today's world of content overload, it can be next to impossible to get the instant click and conversion that nearly all Facebook ad campaigns strive to achieve. Though a consumer may click on an ad, and maybe even read a little of your sales pitch, it's easy for them (especially on mobile platforms) to be distracted by an incoming text, social media notification or even real life. When distraction occurs, and the initial momentum generated by that original ad is gone, you're back at square one. However, Facebook retargeting can help recapture those lost conversions.

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Topics: Retargeting and Remarketing, Social Media Marketing

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