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Apryl Pilolli

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Facebook Ad Types: What's Right for Your Business?

Posted by Apryl Pilolli on October 10, 2016 at 1:25 PM

With approximately 1.7 billion active monthly users, marketers are well aware of the value of advertising on Facebook. According to HubSpot, businesses paid 122 percent more per ad unit on Facebook in 2015 than they did in 2014. With dozens of different ad objectives, placement options and product features available on the social networking platform, it's easy for marketers to feel overwhelmed when starting a campaign on Facebook's ad network. Here's a quick rundown of the network's top ad types for local businesses.

Brand Awareness

The first step to building a successful business is increasing customer awareness of products and services. The Facebook network offers numerous ways to promote brand recognition with photos, videos, slideshows and carousel ads on Facebook and Instagram. Carousel ads are unique in that they allow you to showcase up to 10 images and links within a single ad unit. For instance, if you own a restaurant, you could show off the top 10 dishes on your menu.

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Topics: Social Media Marketing

3 Facebook Marketing Tips That Will Help You Reach Your Business Goals

Posted by Apryl Pilolli on August 24, 2016 at 2:01 PM

Though Facebook is a great tool for businesses that want to engage with their customers, it's also very useful for accomplishing more tangible goals. With a little know-how, marketers can increase relevancy and visibility, and even grow physical store visits. Here are the Facebook marketing tips you should be employing now.

Use Audience Optimization to Increase Relevancy

Facebook posts have historically had an uncertain impact on visibility (some brands do extremely well, while others stumble), but the platform recently rolled out an audience optimization tool that allows businesses to target specific subsets of their audience for individual posts. For instance, if you are a retail clothing company and create a post that markets a new line of bras, you can exclude male recipients (who would be unlikely to find this specific post relevant).

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Topics: Social Media Marketing

How Facebook Custom Audience Targeting Is Changing the Game

Posted by Apryl Pilolli on June 23, 2016 at 11:36 AM

Facebook has become a massive part the digital marketing landscape in recent years, thanks largely to its programmatic interface, high level of scalability and, perhaps most importantly, its cost-effectiveness. Though this platform is already performing well for digital marketing professionals, Facebook has recently added an exciting new option to its Custom Audiences targeting tool. Marketing Land reports that Facebook Custom Audience targeting is now allowing marketers to hone in on their targets more effectively by serving ads to consumers who have spent a certain amount of time on a page, opened an app a specific amount of times or made in-app purchases. This is a huge development that allows marketers to really take their campaigns to the next level.

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Topics: Social Media Marketing

How Facebook Retargeting Can Take Your Campaign to the Next Level

Posted by Apryl Pilolli on May 16, 2016 at 1:40 PM

In today's world of content overload, it can be next to impossible to get the instant click and conversion that nearly all Facebook ad campaigns strive to achieve. Though a consumer may click on an ad, and maybe even read a little of your sales pitch, it's easy for them (especially on mobile platforms) to be distracted by an incoming text, social media notification or even real life. When distraction occurs, and the initial momentum generated by that original ad is gone, you're back at square one. However, Facebook retargeting can help recapture those lost conversions.

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Topics: Retargeting and Remarketing, Social Media Marketing

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