Many marketers agree that Facebook is the most important social platform when it comes to promoting a brand. Building a big following and generating organic engagement from that audience can yield great returns, making the process a critical digital asset.
But succeeding on Facebook, like anything else, takes hard work, patience and an understanding of what works on social media. In an effort to speed up progress and cut corners in building a social audience, some brands have tried buying Facebook Likes in an attempt to quickly increase their page followers. This sort of spending can add hundreds or thousands of new followers overnight, giving you a boost that makes your page look much more legitimate and mature than it did only days before.
Or at least that's how it seems. But the cosmetic gains of purchasing Facebook Likes aside, there's little to be won from this marketing tactic. There are, however, a lot of things that could go wrong.