We're back with another episode of "Ask the Experts." Today we sat down to discuss using digital marketing to target the right audience at the right time and place, with scale and efficiency. We also make sense of terms like 'programmatic', 'real time bidding', and more, describing what they are and what they mean for businesses like yours.
"Think about audience extension as a means by which you're getting brand lift... You're trying to get in front of people's eyeballs and get your brand in their mind so that when they're ready to make a purchase - to make that conversion you're looking for - you're the brand they think about."
It's all about getting noticed by the right consumers.
Have a question for our digital marketing experts? Leave a note in the comments box below and we'll answer it in one of our upcoming "Ask the Experts" episodes.