Though it's tempting to simply create a mobile version of your website and pat yourself on the back for a job well done and move on to another project, search habits are changing. Now, responsive websites are the best choice for an optimal customer experience. Marketers can't sit on their laurels when it comes to Web design. It's vital that Web design evolve and change to meet consumer needs, especially because a study by Google and Nielsen reveals that more than half of mobile purchases occur within an hour of initial search, making mobile optimization more important than ever. Here are 7 quick ways you can make sure your site is truly optimized for all users.
- Remove all extra windows, overlays and pop-up content: Even if these items are not ads, they can interfere with the way the site is displayed, especially on small smartphone screens.
- Make sure images are optimized for mobile: If pictures are showing up on your site, but are distorted or out of shape when viewed on mobile or tablet devices, it can increase bounce rate. Check images on your site's home page as well as on subpages on both tablet and mobile to ensure a smooth experience throughout.
- View content on all screen sizes: Mobile phones and tablets come in all sorts of shapes and sizes, and it's important to make sure that your Web content doesn't look different among mobile devices. No matter whether a user has an iPhone or a 10.1-inch tablet, the expereince should be the same. Responsive Web design will ensure that the website forms to all shapes, but your website content should also be easy to read.
- Remove all Flash-based features: Flash is incompatible with all Apple devices and Android devices running 4.1 or higher. Ensure you're reaching all users by removing these features from your responsive website.
- Compare your mobile speed with that of a competitor: If your site is running slower than a competitor's on mobile, you may be losing valuable mobile traffic to them.
- Ensure sharing options work in-app: If a user launches your content from within a social networking app, can she share it without leaving the app? Or is she redirected to re-login via a clunky Web redirect? If it's the latter, you may want to refocus on your social media integration.
- Make sure outbound shortcuts (phone numbers, email addresses) function from all devices: If a user selects a phone number from her smartphone, will all phones recognize the number and prompt users to make the call? What about email addresses? Double check that all these functions work across multiple devices.
Optimizing Web design for mobile and tablet is crucial for any website's success, and these 7 tips will help you get started.