As a small business owner, you feel like you have to run every aspect of your business by yourself. No one knows it better than you do, right? Therefore, no one else is better prepared to communicate your business' mission and intent. While it's undoubtedly true that you are the expert, it can also be really helpful to have someone on board who knows a lot about marketing a business online. Though you might be hesitant at first, there are many reasons why hiring a digital marketing expert is a must when growing your company.
1. Digital Marketing Is a Full-Time Job
Digital marketing is more than just posting a few updates online. It's a full-time commitment that includes keeping on top of the latest trends, using new linking methods, creating email campaigns, posting social media updates and building relationships with others in your industry. Digital marketing experts wear many hats, and in addition to simply managing content online for existing marketing campaigns, they must be able to create and build new marketing initiatives from the ground up, place your ads in the most strategic locations, track the results of your campaigns and keep your website optimized in order to grow your business in new ways.
Some digital marketing experts are also equipped to handle traditional media campaigns, which makes them an extremely valuable resource if you're thinking about ramping up your marketing efforts with an integrated campaign. Though you might think your business is too new or small to need someone with a dedicated digital marketing position, nothing could be further from the truth.
2. You Can Focus on Other Areas of Your Business
One of the biggest drawbacks to doing your own digital marketing is that it leaves you with less time to do all the other things that are important for your business. When you're writing paid search ads and analyzing campaign results, you're not filling out inventory sheets, checking payroll reports or contacting the growing list of customers you need to call. Instead of adding another full-time job to the already long list of roles you have as a business owner, let a digital marketing expert take on the responsibility of growing your company online. You can then get back to running your business.
3. You'll See Better Results
Though you might have some practical experience, digital marketing professionals often have certifications and titles that not only qualify them to lead your marketing efforts, but also recognize them as leaders in their field. Whether they have IAB Digital Media Sales certification or are recognized as a Google Premier SMB Partner, these professionals can bring a level of experience to your project that will yield tangible results faster than projects you undertake in your spare time.
For your digital marketing campaign to feel completely present, you'll need a marketing professional who can be completely devoted to building your business online. Working a few hours here and there just won't cut it. Consumers don't respond when campaigns feel halfhearted, and a digital marketing expert can bring the level of dedication needed to truly impact your target audience.